Courtesy of BMW AG
Grosse Pointe, Michigan – Broad Arrow Auctions, a Hagerty company, announced its partnership with BMW AG to become the official auction partner of the Concorso d’Eleganza Villa d’Este, starting in May 2025. As part of the Concorso d’Eleganza Villa d’Este event, Broad Arrow Auctions is expected to offer up to 70 of the highest quality collector cars for sale on the shores of Lake Como.
Founded in 1929, the Concorso d’Eleganza Villa d’Este is one of the world’s oldest and most esteemed concours d’elegance events. Hosted by BMW Group Classic and Grand Hotel Villa d’Este, Saturday’s tickets for the events at Villa d’Este are limited, while the parade of Historic Cars is open to the public on Sunday at Villa Erba. Broad Arrow’s auction will be held on Saturday, May 24, 2025 at Villa Erba.
“We could not think of a better, more prestigious location and partner to launch our first ever auction in Europe than the Concorso d’Eleganza Villa d’Este. We are grateful for our partnership with BMW as the official annual auction house of the Concorso d’Eleganza Villa d’Este, their choice speaks volumes to the proven track record of our team of specialists,” said Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow Auctions. “As the crown jewel in the concours world, we are excited to present some of the most exceptional collector cars available with a premium auction experience next May and beyond.”
Courtesy of BMW AG
Broad Arrow Auctions makes its overseas live auction debut following successful annual North American sales, including the Monterey Jet Center Auction and The Amelia Auction, where Broad Arrow is the official auction house of The Amelia (Concours d’Elegance). At each of these auctions, Broad Arrow has seen rapid growth, continuing to increase total sales and the average value of cars sold year over year.
With this announcement, Broad Arrow formally launches its auction calendar overseas and continues to position itself as one of the fastest-growing global leaders in the collector car auction industry. Additional information on the auction will be available in the coming weeks at www.broadarrowauctions.com. Consignors interested in offering their exceptional motor car at The Villa d’Este Auction at Villa Erba are invited to contact a Broad Arrow Car Specialist at +44 20 4592 0169 (UK/Europe) or on +1 313 312 0780 (North America) or via email at info@broadarrowauctions.com.
About Broad Arrow Auctions – Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is a leading global collector car auction house. Founded in 2021 by highly experienced industry veterans, Broad Arrow offers exceptional quality cars to collectors and enthusiasts around the world. As the fastest growing auction house in its segment, Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California. Broad Arrow expanded its global footprint in 2023, with renowned car specialists joining the team in the UK and Europe. Broad Arrow is launching its first auction in Europe in May 2025 as the new official auction house of the Concorso d’Eleganza Villa d’Este in Italy. Learn more at broadarrowauctions.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.
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