This retro homage to the iconic Mercedes-Benz 300SL by Saoutchik has some admiring its elegance, and others utterly appalled.
A Risky Revival of Saoutchik
The decision to bring back the legendary coachbuilder Saoutchik, dormant for over 70 years, is one that has already sparked controversy. Once known for producing some of the most elegant custom automobiles in the early 20th century, Saoutchik has returned with the 300GTC, an homage to the iconic Mercedes-Benz 300SL Gullwing. But while nostalgia can be powerful, this particular tribute is not living up to everyone’s expectations.
A Bold Blend of Old and New
At the heart of the debate is the 300GTC’s design, which combines retro styling with modern proportions. With its elongated front, rounded headlights, slim taillights, and prominent chrome accents, the 300GTC pays a clear visual tribute to the original 300SL. However, where some see awkward proportions and over-styling, others find an intriguing, if imperfect, experiment in modern coachbuilding. It’s a risky blend of old and new that has drawn both admiration and criticism, with one reviewer noting that while the design may be polarizing, “it’s at least daring to stand out.”
A Modern Powerhouse Underneath
While the design has been divisive, there’s little to criticize when it comes to performance. Built on the outgoing Mercedes-AMG GT Roadster platform, the 300GTC is expected to house the same 4.0-liter twin-turbo V8 engine that powers the AMG lineup, producing between 456 and 550 horsepower. While Saoutchik hasn’t disclosed specific details, the car’s likely performance credentials are robust, making it more than capable of delivering an exhilarating drive. For those who appreciate power and speed, the 300GTC stands as a solid performer, even if its looks aren’t universally loved.
Limited Edition Appeal
Only 15 examples of the 300GTC will be produced, ensuring that this coachbuilt car remains a rare sight on the roads. For collectors, this scarcity adds a significant allure. While the design might not appeal to everyone, there is no doubt that owning one of these limited-edition vehicles will be a statement, both in terms of exclusivity and craftsmanship. Saoutchik’s return to low-volume production brings an air of bespoke luxury, with each car crafted for a select few. The price, while not disclosed, is expected to reflect its rarity and exclusivity.
The Coachbuilding Challenge
Coachbuilding has always been about taking risks, mixing heritage with innovation to create something new yet familiar. While the 300GTC may not have achieved universal acclaim, it’s important to acknowledge the craftsmanship and vision behind it. After all, other successful coachbuilt vehicles, such as the Zagato Iso Rivolto or Radford Lotus Type 62-2, have taken similar risks with design. Unfortunately, the 300GTC seems to have missed the mark. The attempt to “revive” the 300SL’s design has left many questioning whether such efforts are even worthwhile, or if it’s better to let some legends rest.
A Bold Miss
While Saoutchik’s return to coachbuilding is ambitious, the 300GTC has left many underwhelmed. Its awkward proportions, over-the-top styling, and questionable aesthetic choices make it a divisive creation in the world of high-end, custom-built cars. For some, it might be a bold statement of retro homage, but for others, it’s a clear misstep. Either way, the 300GTC is a car that won’t easily be forgotten—whether for better or worse.
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