At the end of June, automakers traditionally release sales reports for the second quarter of the calendar year and YTD (year to date), if not for the month of June. How are some of our favorite enthusiast cars selling in the U.S.?
The below chart features several vehicles from Nissan and Subaru. If you’re like us, you may have been surprised how slow the Nissan Z has been selling since its 2023 model year debut, but it’s definitely picked up over the past year. The GT-R, on the other hand, is long in the tooth, having debuted for the 2009 model year, though it’s still a spectacular vehicle.
In terms of Subaru, fans of the WRX have not embraced the redesign that was ushered in for the 2022 model year, though it should be said sales improved for 2023. The BRZ has not sold as well as its Toyota GT86 cousin, but that’s neither here nor there. While 2023 was one of the stronger calendar years since 2017, 2024’s decline is notable. For what reasons, we cannot hypothesize without examining the whole market.
| Vehicle | YTD 2024 | YTD 2023 |
| Nissan Z | 1,457 | 966 |
| Nissan GT-R | 151 | 217 |
| Subaru BRZ | 1,414 | 2,512 |
| Subaru WRX | 9,295 | 15,373 |
It’s important to note that these are sales numbers, not production numbers. And the tabulations are from the calendar year (which starts in January) and not the model year (which generally starts in September). There is a purpose for all this madness, but you’ll have to ask a Detroit insider what that may be. Either way, we’re sure there will be folks who find these stats interesting.
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