The Nissan Frontier Project Tailgater combines the popular activity of tailgating with going outdoors in a one-off concept for the 2024 SEMA show in Las Vegas, November 5-8th.

This concept truck was built in collaboration with PowerNation TV’s “Music City Trucks.” The build process will be documented in three episodes of the show, releasing in sequence Oct. 14, 21 and 28.  

“Tailgating has been a staple in the sports community for generations,” said Eric Smart, builder and co-host, Music City Trucks. “Combining that with people’s love for the outdoors and Nissan’s decades-long legacy with the off-roading scene makes this a truly one-of-a-kind concept that magnifies the Frontier’s versatility and capabilities.”

Nissan Frontier Project Tailgater

The Project Trailgater concept combines the refreshed 2025 Frontier with twin 43-inch TVs and a soundbar mounted to a NISMO Off Road overlanding rack in the bed. 

Accompanied by a folding solar panel, a custom lithium battery pack and associated electronics, plus a Starlink connection, the setup is designed to stream games almost anywhere a satellite or mobile hotspot signal is available.

What’s a tailgate without snacks? Project Trailgater has an integrated Dometic cooler and refrigerator, a fold-out kitchen station and sink, plus a built-in propane grill that folds out from one of the CargoGlide slide-outs on a custom-fabricated hinged mount and fire pit.

Project Trailgater also adds several NISMO Off Road accessory parts, including a suspension lift kit, forged upper control arms, high-performance rear shocks and front coilovers. The NISMO Off Road accessories catalog also provides 17-inch Axis beadlock capable wheels with Yokohama GEOLANDAR M/T tires, a performance cat-back exhaust, a roof rack and numerous additional lights.

The bottom line

Overloaded trucks might be a dime a dozen nowadays, but these builds are still fun to see. Especially when you are curious about what’s possible and the creativity people come up with when modifying trucks. 

Tim Esterdahl

Automotive Journalist Tim Esterdahl has covered the industry since 2011 and has been featured in many national magazines and articles like CBS Sunday Morning, News Nation, MotorTrend, Boston Globe and others. He has won awards for his work and is recognized as a truck expert in his field.
In his spare time, he is often found tinkering on his ’62 C10 pickup, playing golf, going hunting and hanging out with his wife and kids in Nebraska.

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