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Pick of the Day: 1957 Ford Custom 300 Sedan

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While not as common or as popular as competitors from General Motors from the same year, the 1957 Ford models shared many of the same design elements. The fabulous 1950s were an era of vivid colors, prominent tailfins, chrome trim, and wide whitewall tires. And we love to see it all!

The Pick of the Day is a 1957 Ford Custom 300 sedan listed for sale on ClassicCars.com by a private seller in Canon City, Colorado. (Click the link to view the listing)

“Lots of shine and lots of chrome,” the listing begins. “If the car needed greased, oiled, tightened, or anything replaced, it was done. Regular maintenance kept up, including oil changes.”

The “Custom” nameplate was used by Ford between 1949 and 1981 for various cars. Beginning in 1957, the Custom and Custom 300 were slotted beneath the Fairlane and the Fairlane 500: The Custom was an entry-level model that was primarily targeted to fleet sales. The 300 variant was a step above that. Price-wise, it was positioned as a value-oriented offering at about $2,000 to $2,200 (compared to upwards of $2,900 for a more generously-equipped Fairlane 500).  Marketing materials for the Custom referred to it as a “New kind of Ford,” while emphasizing the merits of “Fine-car living at half the fine-car price.”

This turquoise and white ’57 boasts attractive curb appeal on the outside as well as a reportedly sorted maintenance history on the inside. Under the hood, power comes from a 292ci V8 that was rated at 205 horsepower, and the manual transmission is a three-on-the-tree.

Worth noting: the 292ci Y-block was the same as what powered the Thunderbird of the same era. In fact, Ford referred to the Custom and Fairlane as having “Thunderbird Go.” Within the listing, the seller outlines some of the mechanical work that has been performed, including the installation of an electronic fuel pump, a generator-to-alternator conversion, and the installation of a custom dual exhaust system.

“It drives beautifully, gets great gas mileage, and draws a lot of attention,” the seller says. “This vehicle brings smiles and reminders of better days. The car has won three trophies and has been displayed in a car magazine.”

If you are ready to add a show-winner to your garage, make an inquiry with the seller today, because this two-tone beauty could be yours. The asking price is $16,000.

To view this listing on ClassicCars.com, check out our staff selections at Pick of the Day.

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