The original Mustang pony car was an undisputed home run when it launched 60 years ago: Within two years of going on sale, Ford’s combined three assembly plants had built nearly 1.3 million units.

One of Ford’s magazine ads from 1966 said, “What do you do after you build a million Mustangs? Start on the second million!” By 1966, Ford had diversified the Mustang to include a broad range of cars – hardtops, convertibles, and fastbacks – along with both inline-six and V8 powertrains. No wonder the car had such broad appeal and sales success.

The Pick of the Day is a 1966 Ford Mustang listed for sale on ClassicCars.com by a private seller in Las Cruces, New Mexico. (Click the link to see the listing)

“Has been extensively well maintained with additional refurbishing in recent years,” the listing says. “The next owner won’t be contemplating a lot of expenditures to keep this car near perfect, because so many components have already been renewed.”

The Mustang movement caught on as other manufacturers worked to get a piece of the popular segment – among other contenders, the Chevrolet Camaro and Pontiac Firebird entered the scene within a few years. Meanwhile, the Mustang saw a few updates to its trim, grilles, and badging to freshen things year-over-year. And buyers kept coming back.

I’m particularly fond of the burgundy vinyl interior on today’s featured car, complete with color-keyed lap belts, Mustang-branded floor mats, and a wood-rimmed steering wheel. The five-digit odometer reportedly says 4,550 miles, and the seller asserts actual mileage to be 104,550.

Up front is a 289cid V8 which is fed by a two-barrel carburetor, and power is sent to the rear wheels via a four-speed manual transmission. The seller says that recent maintenance included an oil change and an alignment. But beyond that, the lengthy checklist is laid out by the seller in the second paragraph of the listing: Work has included replacement of the clutch, thermostat, spark plugs and wires, air cleaner, fuel lines, brakes, wheel cylinders, differential oil, and suspension. The air conditioning reportedly works, too.

“Has the look, feel, and sound memorialized in the muscle car era,” the seller says.

The asking price is $29,500 or best offer.

To view this listing on ClassicCars.com, gallop over to Pick of the Day and check out the complete archives.

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